Malware Addendum

There is a site I utilize to watch tv not otherwise available. I have used it for a year or more with nary an issue. Then all of a sudden I started seeing popups that told me I needed to update Shockwave/Java/Media Player et cetera.
I know these type of popups are malware inducing, click "Ok" to install their update and you have installed a rootkit piece of malware. The nastiest kind.

And then I remembered that because I found some malware associated with Adblock, which is an extension for Google Chrome, I had removed it.

Ah ha.

Found an equivalent extension (AdKiller for Chrome) and installed it, voila - no more popup garbage.
Wear your protection out there.